[ Branch Twist ]

Completing the development of a wine web app

How I helped Branch Twist, a Turin-based software house, complete its wine industry web app through a subscription model

Industry

Software house

Location

Italy

Team

5 - 10 people

Need

Development and completion of incoming projects

Completing the development of a wine web app

About Branch Twist

Software house specializing in AI integrations for SMEs

Alessio Goslino

Alessio Goslino

Co-founder @Branch Twist

I chose this model because I believe in working toward goals rather than billing by the hour. Having been a freelancer myself, I understand the needs of independent professionals very well. I did not need a full-time commitment, so the collaboration model you proposed was a perfect fit. I appreciated the speed, understanding of our requests, proactivity, and flexibility in managing the workload when urgent matters came up.

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Background

When a young, ambitious software house like Branch Twist decides to try a different collaboration model, the result is bound to be interesting. This is the story of a concrete, challenging, and fast-moving project that confirmed how effective my monthly subscription and goal-oriented approach can be.

Branch Twist is a Turin-based software house founded by partners with successful entrepreneurial experience, including several major exits. The team has a strong business culture and a clear vision: building innovative solutions without being tied to traditional models such as full-time employment or hourly billing.

We immediately found common ground. Their need for flexibility and speed matched my monthly development model, which prioritizes clear objectives and rapid execution.

The project

The project was a web app for the wine industry, built with Next.js, Tailwind CSS, and TypeScript. The codebase already existed, but it showed several issues common to applications that have grown quickly:

  • Complex legacy code: large sections lacked proper typing, making changes difficult and risky.
  • Tight deadlines: Branch Twist’s end client needed fast delivery with little room for error.
  • Priority management: urgent work had to be balanced with long-term structural improvements.

The challenges

Joining an ongoing project means working with code and processes that are not always perfect. The main challenges were:

  • Rapid onboarding: becoming productive almost immediately.
  • Reducing complexity: addressing technical debt without blocking new features.
  • Continuous alignment: keeping short- and long-term priorities on track without slowing delivery.

The results

Onboarding was nearly immediate: within hours of payment, access to GitHub, Slack, and Plane was ready. The first task was completed that same day.

In just 20 working days, I completed 25 tasks at a steady pace that helped the team meet its deadlines confidently.

The work included:

  • Targeted refactoring of the most critical legacy code, including stronger typing.
  • New features, with entire pages built from scratch and integrated smoothly.
  • UI updates to improve key interface elements.

All of this was delivered without losing sight of speed or quality.

The impact of the subscription model

Branch Twist was so satisfied that the team continued the monthly subscription throughout our collaboration. This shows why a goal-based rather than hour-based approach works well for companies that:

  • do not need a full-time employee,
  • want flexibility in their workload,
  • need fast, tangible results,
  • value the clarity of predictable monthly costs.

When time is the most valuable resource, this model delivers strong value without the rigidity of a traditional contract.

Want to be next?

If your needs are similar to Branch Twist’s and you need a developer who is fast, skilled, and independent without sacrificing flexibility, let’s talk.

Book a free call and tell me about your project.

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